The ad said “Hey, Kiddies! Call me direct and be sure and dial the correct number.” However, the number was printed incorrectly in the advertisement and rang into the CONAD operations center.
On duty that night was Colonel Harry Shoup, who has come to be known as the “Santa Colonel.”
Colonel Shoup received numerous calls that night and rather than hanging up, he had his operators find the location of Santa Claus and reported it to every child who phoned in that night.
Thus began a tradition carried on by the North American Aerospace Defense Command (NORAD) when it was formed in 1958. Today, through satellite systems, high-powered radars and jet fighters, NORAD tracks Santa Claus as he makes his Yuletide journey around the world.
Every Christmas Eve, thousands of volunteers staff telephones and computers to answer calls and e-mails from children (and adults) from around the world. Live updates are provided through the NORAD Tracks Santa Web site (in seven languages), over telephone lines, and by e-mail to keep curious children and their families informed about Santa’s whereabouts and if it’s time to get to bed.
Each year, the NORAD Tracks Santa Web Site receives nearly nine million unique visitors from more than 200 countries and territories around the world. Volunteers receive more than 12,000 e-mails and more than 70,000 calls to the NORAD Tracks Santa hotline from children around the globe.
This year, children and the young-at-heart are able to track Santa through Facebook, Twitter, YouTube, Flickr, and TroopTube.tv. To follow us on any of these Web sites, type in @noradsanta into the search engine and start tracking.
NORAD Tracks Santa has become a magical and global phenomenon, delighting generations of families everywhere.
Here's the direct link;