Disney & IMAX - a business marriage that may secure the future of the motion picture industry - CinemaDave
Nov. 20th, 2008 08:49 pm Disney & IMAX - a business marriage that may secure the future of the motion picture industry
(Dow Jones)--After a lull in film deals between Walt Disney Co. (DIS) and Imax Corp. (IMAX), the two companies have rekindled their relationship with the signing of a five-picture pact.
The first film to be released under the pact will be "A Christmas Carol" in November 2009, starring Jim Carrey. The film is directed by Robert Zemeckis, who helmed two previous titles released in Imax - "The Polar Express" and "Beowulf." "We think this is a significant development for Imax," co-Chief Executive Richard Gelfond told Dow Jones. "Almost every other studio is releasing product (in Imax) and Disney clearly is one of the best studios in terms of creating franchise-type blockbuster films." Disney has a long history with Imax that dates back to Fantasia 2000, released exclusively in the Imax network for four months before opening in conventional theaters. Its success spurred the re-release of animated features "Beauty and the Beast" and "The Lion King" in Imax as well (Dow Jones Newswires 12:55 PM ET 11/19/2008)