In the last 45 days, I have been in many movie theaters. I have noticed much promotional information for Ron Howard's "Cinderella Man," which stars Russell Crowe as former heavyweight champion of the world, Jim Braddock. This film looks like 2005's "Seabiscuit" and costars Renee Zellweger.
The preview for Stephen Spielberg's "The War of the Worlds" has been attached to every mainstream movie that I have seen. Dreamworks promotion has been both aggressive and clever. Providing enough tease, the preview does not give the entire plot away and creates a sense of wanting more.
Remember the hype surrounding "Star Wars Episode I The Phantom Menace?" One could not drive by a Taco Bell without hearing John Williams' music blaring on the intercom or Yoda pitching Pizza Hut. Amazingly, I have seen little interest inside movie theatres for this last "Star Wars" epic. Actually major chain book stores have more information about "Revenge of the Sith," including children's books that reveal major plot points.
1977 marked the beginning of a new era in motion pictures. "Rocky" had won the best picture Oscar and John Wayne had completed his last movie in 1976 for "The Shootist." "Smokey and the Bandit" provided Burt Reynolds his best box office gross for that particular summer. Now Burt Reynolds will play the Smokey Sheriff of Hazzard County, Boss Hogg, in "The Dukes of Hazzard."
Perhaps Cinema 2005 marks the end of a cinematic era that lasted 28 years. Who will be the next George Lucas?